Thursday, March 28, 2013

Tellason Stories: Meet Todd Blubaugh

Tellason Stories: Meet Todd from Vertical Online on Vimeo.
In a very clever marketing campaign, Tellason Denim reached out to some of their wearers to get a look inside their daily lives and show the versatility of their denim. The first Tellason Story is about Todd Blubaugh, a photographer and vintage bike builder. What a creative way to build brand legitimacy.  Rather than pushing their products on you, they let legitimate 'dudes' like Todd, tell the story for them.  Well done Tellason!
via Cool Material

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